Each Katie Taylor vs Amanda Serrano and Stevenson-Valdez draw encouraging viewing figures regardless of the contests happening on the identical night time, writes George Gigney in his media assessment
MUCH is usually fabricated from the fluctuating reputation of boxing. Some nonetheless evaluate this contemporary period with the Sixties and 70s, when the game was one of many most-watched and most talked about in the world. Others level to the attention watering sums of cash present boxers command as proof of boxing’s prevailing relevance. Whereas it could be silly to suppose boxing is wherever close to the cultural standing it as soon as held, there are undoubtedly constructive indicators rising virtually on a weekly foundation now. Streaming service DAZN – which has not had the best of rides since bursting onto the scene just a few years in the past with a frightening battle chest – this previous week launched viewing figures for the latest Katie Taylor vs Amanda Serrano superfight.
The 2 girls apparently drew in 1.5 million viewers, a brand new file for a feminine boxing match. These viewers got here from over 170 totally different territories the world over and the DAZN app was the best grossing sports activities app globally on Apple and Google over that weekend.
DAZN, like most streaming providers, not often releases viewing figures and when it does so it’s just for occasions which were an simple success, comparable to this one. So it’s onerous to correctly contextualise these figures.
That being mentioned, this can be a particular win for boxing. DAZN continues to be establishing itself as a significant participant in the sports activities broadcasting panorama. Ladies’s boxing can be nonetheless very a lot in its progress section.
So for an rising department of the game to carry out so properly on a comparatively new platform speaks volumes. The likes of Taylor and Serrano, and certainly all these concerned in staging the occasion, have made an affect on the game that can be felt for years to return.
ESPN additionally pulled some encouraging viewing figures over that very same weekend. Shakur Stevenson’s dominant win over Oscar Valdez had a median viewers of 1,353,000, based on Nielsen Media Analysis. That determine doesn’t embody those that watched the struggle on ESPN+, as ESPN doesn’t launch viewing figures from its streaming platform to Nielsen.
The printed peaked at 1,440,000. After all ESPN is the most important sports activities broadcaster in the US, which works some method to explaining these numbers, and likewise means that the struggle might have attracted a good bigger viewers.
Neither Stevenson nor Valdez are established stars but, although. That’s now more likely to change for the previous given how good he appeared and the way shiny his future appears. So to tug in an viewers of this measurement is undoubtedly a step in the precise route for the younger expertise.
This previous weekend DAZN aired Dmitry Bivol’s upset win over Canelo Alvarez, the game’s largest star. Provided that, even on paper, this was one among Canelo’s hardest exams there was a comparatively small quantity of promotion earlier than the struggle.
We could by no means know if that had an affect on what number of tuned in. It’s additionally price noting that this was Canelo combating on Cinco de Mayo weekend; an prevalence that doesn’t want a lot hype. It’ll all the time draw big crowds.
The commentary was additionally irritating, which is turning into a regarding development on DAZN’s US broadcasts. Todd Grisham led the commentary staff however offered little perception into the struggle. Mike Costello, who heads up DAZN’s main UK broadcasts, all the time does a wonderful job of calling the motion in element and leaving room for his colleagues so as to add knowledgeable perception.
For Canelo-Bivol, DAZN had Sergio Mora and Daniel Jacobs readily available as color commentators whereas Chris Mannix would chime in between rounds. Regardless of being the one man to have truly fought Canelo out of this staff, Jacobs was referred to as upon disappointingly little.
The staff have been fairly truthful in the evaluation of the struggle although. They praised Bivol’s work and famous how annoyed Canelo appeared at occasions. Mannix’s scorecard was additionally aligned with how the struggle truly performed out, one thing that may’t all the time be mentioned.
What was attention-grabbing was how Canelo spoke about his fast future in the course of the post-fight press convention. He remained comparatively elegant in defeat, providing no excuses although claiming that he felt he deserved the choice.
He additionally insisted he’ll invoke his rematch clause with Bivol, nevertheless wouldn’t affirm that he’ll pursue that struggle as his subsequent one. The plan, have been he to have overwhelmed Bivol, was for Canelo to then have a 3rd struggle with Gennadiy Golovkin in September.
So he might nonetheless transfer right into a trilogy bout with “GGG” subsequent, which comes with potential dangers and advantages. There may be, after all, the substantial monetary rewards that will include a Golovkin struggle and a win would additionally set Canelo again on the precise course. Nevertheless he would even be coming again down in weight from 175lbs.
Returning to the subject of Taylor-Serrano, promoter Eddie Hearn spoke to varied reporters in the course of the week about the potential of a rematch. There have been very actual discussions about staging a second bout between the 2 at Croke Park, the long-lasting stadium in Dublin.
That is but additional proof of the large affect Taylor is having on the game of boxing. Bringing a giant struggle night time to Croke Park is one thing not even Conor McGregor has been capable of do.
Nevertheless, Hearn did additionally point out the potential of Taylor collaborating in crossover boxing fights with distinguished MMA fighters like Cris ‘Cyborg’ Justino and Holly Holm. The Serrano rematch would certainly generate extra curiosity and, due to this fact, cash. Let’s hope so, anyway.
The BBC usually comes beneath hearth for not offering boxing with the protection it maybe deserves, although this previous week there was an attention-grabbing characteristic on their website which went behind the scenes of Tommy Frank’s latest British title defence towards Craig Derbyshire.
It’s a comparatively quick piece nevertheless it’s good to see extra in-depth protection of a lot smaller reveals on a significant platform like BBC Sport.
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