Sunday, November 27, 2022

Rajnigandha Silver Pearls Pays Tribute to Motherhood and Maternal Bonds

Rajnigandha Silver Pearls, has launched a brand new marketing campaign titled ‘Forgotten’ on Worldwide Mom’s day to have a good time a narrative of timeless care and love and a rare relationship of a mom and little one. This campaigns visualizes the limitless love, dedication and devotion a mom has for her little one and how she might neglect lot of issues in previous age however not what her little one wants. “Ma kuchh bhi bhool jaaye magar, Ma hona nahin bhool sakti is the essence of this marketing campaign. 


Mom and Son having lunch collectively


Carrying ahead the accomplishment and theme of the #Maa Kehti Hai campaigns of previous, the brand new video has an emotional storyline and might be launched in social media channels. This movie has been conceptualized by The Mob and captures the distinctive function reversal in a mother-child relationship that usually occurs with age – the kid taking up the function of a dad or mum to the older mother.


The Movie opens on a younger man ringing the doorbell. The door is opened by a nurse behind whom one can see an older girl seated on a sofa. The older girl needs to know, who’s on the door. The younger man walks up to the girl and sits subsequent to her and enquires about her well being and seeing that she has not eaten something, the person presents to eat meals along with his mom. The nurse brings two plates of meals. The person tells his mom to begin consuming and additionally lovingly assures her of an ice-cream after the meal. The girl cheers up. He reminds her how she had indulged him with ice-creams in childhood and now it was his flip to do the identical. The temper lightens and they begin consuming. Simply then the person will get a name from his workplace informing him that they’ve misplaced the bid for a young the third time in a row. The mom is watching him and says that’s although she is just not his mom however he appears to be like precisely like her son, who may need gone to faculty; acknowledging that she has grow to be forgetful with previous age. She then picks up the {photograph} of the identical man, a lot youthful, laughing along with her, when she was youthful. She provides every time her son is tense she makes halwa, which cheered him up and if he would love to eat halwa too?


The person smiles, his eyes welling up and because the mother walks away. He tells the sympathetic nurse that although mother has misplaced her reminiscence he’s comfortable that he nonetheless has a spot in her coronary heart. The Final shot is of the mother and the son laughing collectively within the kitchen. With the message, Ma kuchh bhi bhool jaaye magar Ma hona nahin bhool sakti. That is the achchai that makes a mom’s love so distinctive. 


Talking on the event, Mr. Arvind Kumar, Common Supervisor Advertising and marketing, Dharampal Satyapal Meals Restricted mentioned, Maa Kehti Hai is a digital marketing campaign that epitomizes and honours the depth of a mom’s love. This marketing campaign carries the legacy of its immensely profitable #Maa Kehti Hai marketing campaign and highlights the model’s theme, “achchai”, celebrating the goodness of the strongest bond on the earth; a mom’s unconditional love and selflessness at its most interesting. It’s this achchai and purity of emotion that by no means diminishes with time that we needed to seize within the movie.”


Chraneeta Mann, Co-founder at The Mob says, “The movie performs with many feelings. The feelings of a son who has grown into the function of a dad or mum for his ageing mother. The emotion of a mother who regardless of her fading reminiscence, listens to her maternal intuition and reaches out to join along with her son in his time of want. The purity of goodness on this script is what connects to the purity of goodness that Rajnigandha Silver Pearls has stood for.”


Watch this stunning story of affection that shines by way of when all else if forgotten. Rajnigandha Pearls ki aur se #HappyMothersDay. Khush raho, kyonki #MaKehtiHai


YouTube Hyperlink:


About DS Group

The DS Group (Dharampal Satyapal Group) is a Multi-Enterprise Company and one of many main FMCG (Quick Shifting Client Items) conglomerate with robust Indian and Worldwide presence. Based within the 12 months 1929, it’s an inspiring and profitable enterprise story that blends a outstanding historical past and legacy with visionary development. The Group’s portfolio is in depth and numerous with presence in Mouth Freshener, Meals and Beverage, Confectionery, Hospitality, Agri, Luxurious Retail, Tobacco companies and additionally different investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Cross Cross, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are among the main manufacturers, the Group proudly shelters at the moment.

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