Friday, December 9, 2022

Global AdTech Company TripleLift Names Dave Clark as New Chief Executive Officer

Digital media government joins firm as it accelerates media + information technique and worldwide enlargement

NEW YORK, Oct. 3, 2022 /PRNewswire/ — TripleLift, the promoting know-how firm reinventing advert placement, right now introduced that Dave Clark has joined as its Chief Executive Officer. Clark most lately served as Common Supervisor at FreeWheel, a Comcast Company. He replaces Eric Berry, the corporate’s co-founder and CEO, who’s stepping away from his position overseeing TripleLift’s day-to-day operations. Berry will proceed with the corporate as a member of its Board of Administrators. The change comes after years of constant progress and quite a few milestone achievements for TripleLift, together with the sale of the corporate to Vista Fairness Companions and up to date acquisition of 1plusX, a world first-party information activation platform.

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Dave Clark is a seasoned digital media government with over 20 years of expertise spanning advert tech, streaming, software program and publishing. Previous to FreeWheel, he held quite a few management roles at each high-growth and established corporations together with The Climate Channel, Viacom, and Fuse TV. Identified for his appreciable operational and gross sales experience, Clark has a track-record of capitalizing on an organization’s energy and seizing new progress alternatives to maximise future potential.

“For years, I’ve been impressed by TripleLift’s rise to develop into a prime international provide aspect platform by way of its impactful codecs, market-leading information options and by delivering unmatched customer support,” stated Clark, TripleLift’s new CEO. “I’m keen to take care of the trail that has made this firm so profitable and to proceed its imaginative and prescient of bringing media and information collectively – from native to CTV.”

“Dave’s deep, hands-on expertise throughout digital media, and his capacity to speed up progress for each mature and rising corporations, makes him uniquely positioned to guide TripleLift ahead,” stated Berry, TripleLift’s co-founder. “Since founding this firm over a decade in the past, I’ve had the privilege to work alongside such a proficient staff who has helped understand our progress potential. Going ahead, I’m extremely assured that Dave is the correct particular person to guide TripleLift in its subsequent chapter.”

Clark’s appointment is available in a 12 months of speedy change for TripleLift. In March, the corporate accomplished its acquisition of 1plusX, a world first-party information activation platform, to speed up its media + information technique and improve its portfolio of first-party information options for publishers and advertisers. In August, it introduced an enlargement of its enterprise into the DACH area, bringing new markets to an already lengthy listing of areas outdoors the U.S. from EMEA to APAC. In September, it introduced Vevo as one other main streaming associate to combine the corporate’s ground-breaking CTV In-Present know-how, which inserts manufacturers and merchandise into tv programming by way of post-production product placement.

Moreover, Ari Lewine, Co-Founder and Chief Technique Officer, and Jacqueline Quantrell, Chief Income Officer, might be leaving their roles on the firm.

“Eric, Ari and Jax have every individually performed integral roles in constructing TripleLift into the immensely profitable firm it’s right now. We’re grateful for Eric and Ari’s willpower to realize their founding imaginative and prescient and for Jax’s dedication to rising the enterprise throughout her profitable 5 12 months tenure as Chief Income Officer,” stated Martin Taylor, Managing Direct at Vista Fairness Companions, President of OneVista, and TripleLift Board Member. “In Dave, now we have discovered a CEO whose expertise carefully matches the ambitions of the corporate and who can step in on Day 1 to make sure TripleLift’s clients proceed to get the service they count on and outcomes they require.”

About TripleLift

TripleLift is the promoting know-how firm reinventing advert placement on the intersection of artistic, media and information. Our market serves the world’s main manufacturers, publishers, streaming corporations and demand-side platforms, executing over 1 trillion advert transactions each month. Clients select us due to our addressable choices from native to on-line video to linked tv, improvements that insert manufacturers into content material in real-time, and supportive consultants devoted to maximizing associate efficiency. And with its acquisition of 1plusX, clients can unlock the total worth of their advertising and marketing information in a privacy-safe approach with its first-party information administration platform. A part of the Vista Fairness Companions portfolio, TripleLift has appeared on each the Inc. 5000 and Deloitte Know-how Quick 500 for 5 consecutive years, has been named to Enterprise Insider’s listing of Hottest Advert Tech Firms for 3 straight years and was awarded Most Revolutionary TV Promoting Know-how by AdExchanger in 2021. Learn the way TripleLift is shaping the way forward for promoting at

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