Sunday, November 27, 2022

Abu Dhabi launches competitive ‘Summer Pass’ offer to inspire travellers to choose the UAE capital this summer

New ‘Summer Like You Imply It’ marketing campaign calls on travellers to improve their vacation with Abu Dhabi’s wide selection of distinctive world-class experiences
ABU DHABI, UAE, Could 8, 2022 /PRNewswire/ — With international tourism rebounding and the Center East providing year-round experiences, Abu Dhabi launches new vacation spot marketing campaign inspiring travellers to go to the UAE capital throughout the summer season and expertise the unbelievable worth throughout inns and world-leading points of interest like nowhere else in the world. The brand new marketing campaign places each traveller’s ardour factors entrance and centre, showcasing distinctive and memorable Abu Dhabi experiences that await guests throughout the summer.

A TASTE OF SUMMER WITH A GOLD TWIST – ENJOY GOLD PLATED ICE CREAM AT ABU DHABI’S EMIRATES PALACE. New summer campaign puts the spotlight on Abu Dhabi’s unmatched experiences and hidden gems that make it the season’s must-visit destination, with unparalleled offerings at amazing value– first up, get the family’s tastebuds tingling with a 23-carat gold ice cream at the beautiful Emirates Palace.


p class=”prntac”>From assembly your favorite superhero at Warner Bros. World Yas Island, to racing the Yas Marina Circuit like an F1 driver; having fun with a 23-carat GOLD ice cream, floating in water as cool as your drink or unwinding with dawn yoga beneath Louvre Abu Dhabi’s iconic dome – Abu Dhabi guarantees to ship your finest summer but

This summer, Abu Dhabi has one thing for everybody to take pleasure in – at their very own tempo – together with:

  • RESTORING BODY AND SOUL: As the solar rises, unwind with yoga in the iconic environment of Louvre Abu Dhabi, or escape to a personal and secluded desert island retreat of Nurai, simply 15-minutes away by boat
  • CULTURALLY ENRICHING EXPERIENCES: Go to Qasr Al-Watan Presidential Palace, discover the wealthy historical past of Qasr Al Hosn or take pleasure in magical stargazing in the desert night time air
  • IF IT’S THRILLS YOU’RE AFTER: Look no additional than the world’s quickest curler coaster at Ferrari World Abu Dhabi; or have a once-in-a-lifetime expertise swimming with tiger sharks at the Nationwide Aquarium, the largest aquarium in the Center East


The marketing campaign launch marks the first step in unveiling the better of summer in Abu Dhabi. New gives together with the Abu Dhabi Summer Go can be rolled out with unbeatable promotions throughout experiences, cultural websites and household leisure points of interest. Providing superb worth throughout a various vary of actions, guests can be given much more causes to guide while exploring a special aspect to the metropolis.

The Abu Dhabi Summer Go will give travellers entry to THREE main theme parks (Warner Bros. World Abu Dhabi, Ferrari World Abu Dhabi and Yas Waterworld Abu Dhabi) ALL cultural websites together with Louvre Abu Dhabi, the majestic Presidential Palace Qasr Al Watan, Qasr Al Hosn (the oldest standing construction in Abu Dhabi) and FREE transportation through Yas Categorical and Abu Dhabi bus techniques. Particular particulars to be unveiled in the coming weeks as the cross is rolled out.

To improve your vacation even additional, costs at prime inns throughout the area in summer value on common 30% lower than throughout excessive season*. With a compelling pipeline of lodge reductions and promotions due to be unveiled in the coming months, there’s by no means been a greater time to go to Abu Dhabi.  

H.E. Saleh Mohamed Saleh Al Geziry, the Director Normal for Tourism at Division of Tradition & Tourism – Abu Dhabi stated, “International travellers have their eyes on the Center East – so now could be the excellent time to be sharing Abu Dhabi with the world, shining a light-weight on simply what number of distinctive and various experiences are ready to be explored affordably in and round the UAE’s capital.

“This summer, we wish travellers to expertise the identified and unknown of Abu Dhabi, uncovering the hidden gems of our vacation spot – at their very own tempo, whether or not it’s the thrills of our world class indoor theme parks or the race of the Yas Marina Circuit, to the wealthy depth of tradition and actions that guarantee the entire household is impressed and entertained. The UAE capital has one thing for everybody. We wish to make these treasured recollections extra accessible by offering competitive and compelling gives all through the season so travellers can expertise summer precisely as it could actually and ought to be loved.”  

Formally unveiled at Arabian Journey Market 2022, Abu Dhabi’s Summer Like You Imply It marketing campaign uncovers the unmatched experiences travellers can take pleasure in throughout the summer in Abu Dhabi, all at reasonably priced costs. For extra data on Abu Dhabi’s thrilling occasions and points of interest, go to


Hayley Fletcher
+44 7979 841486

Priyanka Sengupta
+971 56 699 7387

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F1 LOOK OUT – ABU DHABI’S NEWEST RACER HITS THE YAS MARINA CIRCUIT AT 94. Ready, set, go to Abu Dhabi this summer season, as Abu Dhabi unveils its first-of-its-kind ‘Summer Like You Mean It’ campaign. From racing around the famous Yas Marina Circuit at F1 speed like the 94-year-old star of the new Abu Dhabi campaign, to pressing pause with some R&R on the emirate’s pristine beaches, this summer is all about enjoying everything Abu Dhabi has to offer at your own pace.


AN UNFORGETTABLE YOGA EXPERIENCE – REACH YOUR ZEN UNDER LOUVRE ABU DHABI’S ICONIC DANCING LIGHT. Unwinding with sunrise yoga at Louvre Abu Dhabi is just one of the many enriching cultural experiences to be had in Abu Dhabi this summer. Captured in Visit Abu Dhabi’s latest ‘Summer Like You Mean It’ campaign, travellers are given hundreds of reasons why the emirate is sure to be THE destination this season.


UNLEASH YOUR INNER SUPERHERO AT WARNER BROS. WORLD ABU DHABI – AND CARRY ON THE FUN AT THE WORLD’S FIRST WARNER BROS. HOTEL. Putting all travellers’ passion points front and centre, new summer campaign by Visit Abu Dhabi depicts the breadth of memory-making experiences that await visitors, such as watching your kids meet their favourite superheroes at Warner Bros. World Abu Dhabi.



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