Tuesday, November 29, 2022

10 years of Candy Crush: Why isn’t this mobile puzzle game getting the recognition it deserves?

Three of the prime 10 highest-grossing mobile video games ever launched in 2012. Candy Crush Saga, Conflict of Clans and Puzzle & Dragons have every generated billions of {dollars} in revenues, earlier than counting spin-off titles or licensing offers.

They got here out when smartphone display sizes had been getting bigger, giving builders extra actual property to play with. Video games makers had been starting to grasp the enterprise mannequin of free-to-play video games that cost for additional lives, power-ups or personalised outfits.

At present, mobile has gone from being a sideshow in the gaming market to its greatest supply of income. Turning video games into “stay companies”, with a continuing stream of new ranges or limited-time occasions, can maintain a well-liked mobile game for simply so long as a console title, if not longer. 

Candy Crush Saga has been the most enduring world hit of that 2012 cohort. It has had 3 billion downloads and it nonetheless attracts greater than 200 million gamers a month. 

Monetary success has not, nevertheless, been matched by cultural influence. The game’s lifetime earnings are estimated to be just like these of the Star Trek or Superman franchises, however it possesses solely a fraction of the cachet of these pop-culture stalwarts.

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