- Lintons has 28 shops in Nairobi, Mombasa and Kampala, Uganda.
International pop star Rihanna’s luxurious Fenty Beauty and Fenty Pores and skin products will retail by an unique franchise deal in Kenya.
The US-based Barbadian singer, who co-owns the corporate with French luxurious items group LVMH, appointed beauty manufacturers retailer Lintons to promote its cosmetics line.
Lintons, which sells different status skincare, color cosmetics, and designer perfumes concentrating on the high-net-worth people and the center class, stated the products could be accessible from Could 27.
The shop has 28 shops in Nairobi, Mombasa and Kampala, Uganda however will only stock the Fenty products in five stores in the Kenyan capital.
Lintons is but to announce the retail costs for the brand new product traces, which can even be accessible in seven different African nations.
Nonetheless, in accordance to Fenty Kenya web site, products such because the Fenty icon semi-matte refillable lipstick will retail at Sh4,650, unique of transport prices and taxes.
A liquid killawatt fluid freestyle highlighter prices Sh4,100, whereas solar stalk’r eye bronzer and highlighter palette will promote at Sh7,000. A soft-matte powder basis will value Sh5,550.
The longwear pencil eyeliner retails at Sh3,350 and the mini mascara at Sh2,050.
The entry of Rihanna’s luxurious cosmetics line will take the conflict to different luxurious manufacturers searching for a chunk of the fast-growing multibillion-shilling cosmetics market pie in the nation.
Lintons already shares international skincare products from manufacturers corresponding to Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel and Dior.
It additionally has perfume manufacturers together with Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry.
“We’ve partnered with international manufacturers and authorised distributors to get revolutionary products for our prospects,” stated Winnie Mutegi, the Lintons’ advertising and marketing supervisor, in a previous interview with Enterprise Each day.
The corporate had beforehand expressed optimism this 12 months because the beauty trade weathers the pandemic storm.
Lintons’ additionally anticipates new product traces corresponding to Idole Aura by Lancome and Dolce and Gabbana.
Fenty fragrance is retailing at Sh20,300 on the web site.
Rihanna’s beauty firm is a market chief in inclusivity with a broad vary of products for 50 pores and skin tones, together with darkish shades, which had been uncommon when it launched in 2017.
This has catapulted the singer to greenback billionaire standing. Her $1.7 billion (Sh195.5 billion) web value is owed to the success of her beauty model, in accordance to Forbes.